Does an oil company/operator have an obligation to offer me the "going rate" before taking me non-consent?

I am a mineral owner in an area with very good production. The oil company just sent me an election offer -- either take our lease offer, participate in the well, or take me non-consent.

The lease offer is below market, in fact, it is less than the same company has paid me recently in the same field. Assuming I can prove its latest offer is below the current market rate; does the oil company have any obligation to "fair dealing" or "good faith" offers before taking me non-consent?

Thanks.

Jay, you might want to specify state.

This parcel is in Utah.

I am not an attorney, and I deal exclusively with Texas. In Texas, I think there would be no obligation to "match" other offers.