Bull Run Resources LLC - Leon and Madison Counties

Bull Run Resources LLC (appears to be based in Tyler Texas) filed 61 lease memos in Leon and Madison Counties on March 10. These lease cover about 7,600 acres (4,500 in Madison and 3,100 in Leon). The lease area extends from Madisonville to the northwest through Normangee up to Hilltop Lakes:

Does anybody have any knowledge to share about this leasing campaign, such as what E&P company Bull Run is leasing for and what the target may be?